About

PassCall Advanced Technologies Ltd. (1998) is a worldwide pioneer in the Mobile Internet field and has been leading the field in Israel for more than 12 years.

PassCall has more than 120 customers, an innovative platform and vast experience in designing, developing and integrating mobile products and services that are both internal and external to the organization..

From its very beginning, PassCall has promoted mobile media as a dominant media for distributing content and information services and has continuously provided revolutionary technologies and applications for mobile browsing for customers throughout the world. PassCall’s knowledge and experience are expressed in its stability, maturity and the sophistication of the infrastructure, tools, products and services that are provided in its unique business model, which is appropriate for every budget.

After years of operating infrastructure and services for mobile operators in Israel and abroad, PassCall has a professional standing in the field, a broad view and a deep understanding of the structure of the mobile market. It is able to execute in all fields that are critical to the success of the mobile service, while emphasizing quality, data security, approachability, user experience, usability, personal customization and adaptability to all types of end user devices.

PassCall serves as a leading integrator for all mobile operators in Israel – Partner Communications, Cellcom Israel, Pelephone Communications and Mirs Communications – and operates hundreds of sites, services and cellular applications, which are distributed on portals belonging to the mobile operators. It also enables secure access to the organization’s internal content systems from outside the portal (Wi-Fi).

As an experienced software company, PassCall has a variety of technological solutions that allow interfacing and integration, drawing content and applications in real time directly from systems of different types with no need of specified development on the part of the client, and with the best possible presentation on every cellular phone. PassCall’s advanced technology can be easily installed and embedded on the customer’s servers (hosting) or as a cloud service from one of PassCall’s server farms, or on external cloud services, while maintaining the highest standards of performance, robustness, information security and protection of user privacy.

History

PassCall Advanced Technologies Inc. was established in 1998 by Nikki Papo, Eyal Zohar and Sergey Korvelnikov, all former employees of “Aladdin” who came together in order to develop a unique technology for the real time adaptation of content for use in Interactive Voice Response (IVR) systems.

In 1999, the technology was also adapted to translate content and to adapt it to mobile internet and interactive television. The first system to be developed was installed with Mirs Communications Inc. and has been active continuously ever since.

Initially, PassCall received funding from “Ituran” and later on raised capital from Intel Capital, Infiniti and Holland Ventures. The company quickly expanded internationally and operated according to a business model whereby it sold and installed platforms with communication companies in Israel, Europe and the Far East as a hosting service.

In 2003, after it was acquired by Zeev Kotzer, CEO of the company, PassCall expanded its work model and began providing ASP services based on the company’s server farm, and has since also served as an integration company for operating mobile services for hundreds of its clients, which are some of the leading companies of their kind.

PassCall has been involved in the mobile internet field for more than a decade, has extensive ties with operators and relevant factors in the field, operates on the basis of a vast amount of knowledge that it acquired, and the infrastructure that it developed for the purpose of carrying out projects in the field of mobile technology. It uses its vast experience to enable its clients to take an active part in the field of mobile technology.