Hewlett-Packard and PassCall Cooperate to Provide Value Added Mobile Services

PassCall Advanced Technologies Joins Hewlett-Packard’s Mobile E-Services Bazaar 

Helsinki, Finland, 29 June 2000 – PassCall Advanced Technologies Ltd., a leader of wireless Internet text and voice middleware applications, and HP, today announced cooperation within Hewlett-Packard’s Mobile E-Services Bazaar. 

HP established the Mobile E-Services Bazaar in order to provide Internet and other value added services over mobile telephony. As the centerpiece of the mobile E-Services trading community, HP’s Mobile E-Services Bazaar supports the development of a comprehensive stream of innovative applications. The Bazaar provides technical, sales, business, marketing and financial support for selected mobile E-Services providers. 

PassCall’s breakthrough technology is the perfect match for HP’s platform, as it enables on-line transformation of any website to any cellular device. As a member of HP’s Bazaar, PassCall cooperates with HP in offering value-added services for E-Services mobile providers. PassCall is now integrating its unique GateWave platform with HP’s platform, for the benefit of all HP’s customers. 

PassCall’s innovative GateWave delivers any existing Internet content, as is, to any cellular subscriber, without the need to modify or change the site. GateWave operates on a single platform and easily adapts to any existing and future wireless devices, including WAP. It is also the only fully operational and commercial solution which supports both voice and text navigation. 

“Our cooperation with HP, a true leader in mobile technologies, will allow us more access to new customers” says Nicky Pappo, CEO of PassCall. “HP will benefit from this cooperation by gaining the ability to provide more value for their services.”

"Hewlett-Packard's aim is to bring competent enterprises, both big and small, under the same roof to develop applications and services on different HP platforms. We are very happy to have such an innovative company as PassCall as our partner. Mobile e-services are growing tremendously every day and it is very important to be able to provide a continuos stream of innovative solutions to the market. One of these is PassCall's GateWave", says Lawrence Sellin, Director of Global Operations, HP Mobile E-Services Bazaar.

About Hewlett Packard’s Mobile E-Services Bazaar
HP’s Mobile E-Services Bazaar concept was launched at Telecom ’99 in Geneva. 
The Bazaar’s purpose is to create a global marketplace for technical, commercial and social interchange between members, providing technical, sales, business, marketing and financial support for selected mobile E-service providers. The first Bazaar was founded in Helsinki, Finland. For more information on HP’s Bazaar, visit its website at www.mobile-bazaar.com

About PassCall Advanced Technologies 
PassCall Advanced Technologies Ltd. is a leading developer of Wireless Internet text and voice applications that enable Internet access utilizing existing standards. Founded in 1998, PassCall is a privately owned company headquartered in the high tech area of Tirat Hacarmel, Israel. PassCall’s investors include Intel, Holland Venture and Infinity. 

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