Cellcom, Israel's Largest Cellular Operator,
Chooses PassCall's GateWave Platform for Its Mobile Internet Launch

Herzelia, Israel, November 6, 2000 – Cellcom, Israel’s largest cellular operator, and PassCall Advanced Technologies, a leading provider of mobile portal platforms, today announced that Cellcom is planning to use PassCall’s GateWave platform to provide advanced mobile Internet services for its subscribers.

Cellcom, Israel’s largest cellular operator with approximately 1.8million subscribers, has chosen PassCall’s GateWave after examining several competitive technologies and upon completion of a successful trial. The plan is for the GateWave platform to form the basis of Cellcom’s mobile Internet portal that will provide Cellcom’s subscribers with interactive access to large number of Internet sites that have been optimized for mobile Internet access.
“PassCall’s GateWave platform will indeed offer our customers added-value mobile Internet services.” said Oren Most, Deputy CEO of Cellcom. “The new service is another step forward in Cellcom’s mobile, personal-communications revolution, proving the point that Cellcom phones serve not only as a voice-communications device, but also for data-communications.”

“With our GateWave mobile Internet platform we are able to deliver a unique, quick-to-market solution to Cellcom" said Frans van Belle, CEO of PassCall. "The fact that Cellcom chose PassCall after evaluating other systems, indicates PassCall’s unique capability of cost effectively delivering a working mobile Internet solution”

PassCall’s open mobile portal platform, GateWave, facilitates the delivery of personalized services to any mobile device and has full portal management capabilities. GateWave’s Intelligent Transformation feature is capable of transforming – in real time - Internet content, marked up in HTML, into content marked up for display on mobile devices (WML, cHTML, HDML). GateWave provides maximum flexibility and scalability, enabling simple integration with existing content and services. GateWave is also the only fully operational and commercial solution which supports both voice and text navigation. 


About Cellcom
Cellcom is Israel’s largest and leading mobile operator, with over 1.8 million Israeli subscribers. It is a young and innovative company, with partners including: BellSouth Corporation, U.S.A (34.75%), Safra Group (34.75%), IDB-Discount Investment Corporation and PEC (25%). Cellcom has 3000 employees, and over 350 points of sale in 100 locations throughout Israel. To learn more about Cellcom, visit its website at: http://www.cellcom.co.il

About PassCall Advanced Technologies 
PassCall Advanced Technologies Ltd. is a leading provider of mobile portal platforms. PassCall’s state-of-the-art infrastructure enables mobile service providers to offer Mobile Internet services to their subscribers. PassCall’s platform incorporates comprehensive portal management capabilities and facilitates the delivery of personalized services to any mobile device. Founded in 1998, PassCall is a privately owned company with offices in Haifa, Amsterdam and New York. PassCall’s investors include Intel, Holland Venture and Infinity. To learn more about PassCall Advanced Technologies.

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