PassCall Advanced Technologies
Establishes Regional Offices In Europe

The pioneer company that brought you the revolutionary mobile portal platform – GateWave 2.1 – offering tangible solutions to the mobile internet market, has expanded its pan-European presence. PassCall’s expansion meets the steadily growing market demand which has built up since the October 2000 launch of GateWave in Europe. PassCall Advanced Technologies has extended its offices in Israel (Haifa) and Holland (Amsterdam) to include the UK (London), Germany (Dusseldorf) and France (Paris).

Regional Sales Directors will be heading up each of the offices across Europe, bringing with them a wealth of expertise in the telecommunications industry.

Appointments
Julian Gallimore, previously of Alcatel UK Ltd., and Rob Emms of Everypath will be responsible for the UK and Irish market. Jean-Pierre Mazurek will be heading up the French sales force, bringing with him years of experience working in the French software market. Most recently Mazurek was with ACI, a French software provider. Carsten Becker will be responsible for Germany, Switzerland and Austria. Prior to joining PassCall, Becker was VP Sales for MediaWays GmbH – one of the largest German ISPs. 

The Market Opportunity
By gathering the best talent across Europe, PassCall will be ideally placed to reach the leading mobile operators, ASPs and ISPs in each region and provide dedicated local services for its European customers.
Although the mobile internet market has not lived up to the high expectations of some analysts and vendors, PassCall has found the demand for its GateWave platform very encouraging. 

Demand for GateWave comes from several sources. Firstly, the GateWave is the platform of choice for ISP and ASP that want to mobile enable website customers websites. Secondly, using the GateWave content providers can create additional revenue streams using the GateWave to voice enable their existing content. Thirdly, operators who currently don’t have an existing mobile portal platform but want to go mobile see GateWave as a cost effective platform that allows them to deliver innovative services exceptionally quickly. Additionally, operators who already have an existing mobile portal platform appreciate the fact that GateWave can bring additional content and services within days and in a cost-effective way.

Customers
Today, GateWave is fully operational and commercialised by service providers worldwide. In Israel, PassCall has already penetrated over 50% of the carrier market, with both Mirs, the Israeli subsidiary of Motorola, and Cellcom, Israel’s largest mobile operator with 2 million subscribers, having licensed GateWave. 

PassCall has also licensed its solution to the leading and largest Israeli ASP, NetVision, who has 70% of all Israeli Internet sites stored on its servers. In Asia Pacific, PassCall has licensed GateWave to CyberPlus, a YesKey group company and system integrator operating in the Greater China area. In Taiwan and Korea, PassCall now has installations with five leading operators and portals. In Europe, PassCall is currently conducting a series of trials with leading mobile operators.

Partnerships
PassCall has a partnership with CMG, whereby it extends CMG's Wireless Service Broker^TM, offering a quick to market, cost effective and fully functional mobile platform. PassCall’s GateWave has been tested and certified for optimal interoperability with CMG’s Wireless Service Broker^TM. PassCall has also integrated GateWave in Ericsson’s Application-to-Market (AtM) Container Project, part of the Ericsson Mobile Application Initiative. Additional partnerships include cooperation with Hewlett Packard to provide value-added mobile services through Hewlett Packard’s Mobile E-Services Bazaar. 

PassCall is a member of the WAP Forum, the VoiceXML Forum and the Nokia Artus Development Program.

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